Do you really need that feature? Yes? Oh, because your competitor has it?
Ok, I get it. I have some questions for you to answer.

  • How many users of your competitor’s product are using that feature?
  • How often?
  • Do they like it?
  • How many bought the product because of that feature?
  • How many would not miss that feature?
  • How much money is your competitor making on that feature?
  • How many users of your compititor would switch to your product because of that feature?
  • What would happen if you did build that feature?

Think twice before you jump and demand yet another feature. Copying features can be a waste of money and hardly ever makes your product stand out in the market.

Just because your competitor has it, does not mean it’s a good idea have it too. You’ll enter price competition and your competitor has a head start. You may never earn back your investment.

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